I want to buy brand X directly from the company that makes it

Well don’t ask me, call the company and ask them! I’m serious, I get this a lot. People email me because they want to, for example, buy Diesel Jeans directly from the company that makes them. Well, I’m like “why are you asking me, why don’t you call Diesel?” Here’s a tip. Diesel is an Italian brand. Well nearly every Italian brand has the name of the manufacturer on the label inside the clothes. It’s not hard to find out who makes it. Italian brands are not the same as, say Calvin Klein where they will have a zillion factories and licensees around the world making their stuff.

The number one thing that many people don’t understand is that the companies don’t want to dilute the power of their brand. You know, to be honest with you, clothes only get so good. Yes there are differences in quality, but at some point, you’re only paying a premium because of the reputation of the company making the merchandise.

Okay, that’s a bit of rambling, but my point is that these companies build these brands and that’s where their value is. So, they don’t just sell to anyone. You know, Joe Shmoe can’t just call up Diesel and say “Hey, man, I want to sell your jeans.” They have strict merchandising requirements, most want you to have significant retail presence in a really good area, with a good-looking store setup and a decent amount of space devoted to their brand. And they want you to spend a pretty penny to establish an account.

So chances are, if you are looking here, for one reason or another, you can’t buy directly from the company. That’s why there is the off-price market: for people who want those brands and as a trade-off will settle for last season’s styles or something else. But don’t get me wrong; some companies carry the exact same stuff that’s in the stores right now, but they are few and far between.

But hey, if you are in a position to buy direct, don’t ask me about it, march your butt down to the designer’s showroom and start working with a rep.